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Under the motto "Home of Consumer Goods", Messe Frankfurt will offer the world's most innovative and comprehensive range of consumer goods from 2023 onwards

10 febbraio 2022

Frankfurt am Main, 10.02.2022. Messe Frankfurt is actively fulfilling its mission to
promote the economy by creating new platforms for the global consumer goods
industry. As a first step, starting in February 2023, the three leading consumer
goods trade fairs Ambiente, Christmasworld, and Creativeworld will be held
simultaneously for the first time at the Frankfurt exhibition center from 3/4 to 7
February 2023. Under the new motto "Home of Consumer Goods," the redesigned
offering will provide a unique, comprehensive portfolio of products and solutions
and actively leverage synergy effects for exhibitors, visitors and the media. In a
second step, the Global Sourcing section of the three leading trade fairs will be
merged into a joint offering and marketed internationally. This strategic
development step will be supplemented by a new, regionally based Design &
Lifestyle offering in Frankfurt in the second half of the year.

The global consumer goods industry is in upheaval. Fundamental parameters are being
called into question. New forms of retail and distribution, digitization in all its facets at the
point of sale, rising online sales shares combined with falling customer footfall in once
attractive retail locations and the consumer's active search for sustainable alternatives,
supply chains strained to breaking point with resulting material bottlenecks, and
pandemic-influenced business travel behaviour are just some of the diverse but crucial
drivers that are keeping the globally active industry on its toes and presenting it with new
challenges every day. In addition, the Covid-19 pandemic, which has now been rampant
worldwide for more than two years, has contributed to an acceleration of global structural
change. This is accompanied by an increasingly rapid change in attitudes to life, lifestyles
and consumer behaviours.

"Messe Frankfurt provides answers to the current changes and challenges and redefines
the marketplaces of tomorrow. By establishing innovative formats at the location and
internationally, we create growth opportunities, provide orientation and security in volatile
times, and actively help shape a global industry in transition," says Detlef Braun, Member
of the Executive Board of Messe Frankfurt. "With our four-component strategy, we are
creating the new guiding stars of an industry that is at home in Frankfurt and active and
successful throughout the world. In addition to the newly created offering under the motto
'Home of Consumer Goods' here in Frankfurt, our existing consumer goods fairs in the
Middle East and Asia, the targeted expansion of global sourcing and an innovative,
regional offering are the future guarantors of success."

"Home of Consumer Goods" is the new one-stop shop for the global order season
In a first step, spring will be rethought in the consumer goods sector in 2023 under the
motto "Home of Consumer Goods". From February 3/4 to 7, 2023, Ambiente,
Christmasworld, and Creativeworld1 will be held simultaneously for the first time at one
of the world's most modern trade fair centers. The newly created combination of three
successful leading trade fairs at one location at one time thus combines their strengths
and thus offers an unprecedented, simultaneously available, future-oriented product range
in quality and quantity. Frankfurt is once again the center of the global ordering season,
boosting synergy effects and efficiency for all involved, making it the one, comprehensive
inspiration, ordering and networking event for a globalized industry. This is where the
hottest trends are presented and the global metatrends can be experienced and seen.

"Frankfurt is thus the one-stop shop for the global consumer goods industry. Here the
lifestyle of generations is decided and shaped. We are thus offering the industry reliability
and growth in challenging times. This is where business will be done from February 2023,
where people will finally exchange ideas again and define the trends that consumers
around the globe will be able to experience and purchase on site and online over the next
twelve to 18 months," explains Philipp Ferger, Vice President Consumer Goods Fairs. The
synergy-rich product mix will be supplemented by additional product groups and
presented in a completely realigned hall structure. Under the motto "Home of Consumer
Goods", the three leading trade fairs are the future-proof intersection for all forms of retail
as well as for HoReCa, Contract Business and Concept Decoration, thus strengthening
Frankfurt's importance as an international hub.

Ambiente Working, a new section of the world's leading trade fair, builds
innovatively and consistently on the successes of Paperworld in Frankfurt
The combination of home and office, lifestyle and workstyle will continue to define the way
we live and work in the future. The Covid-19 pandemic has manifested itself as a catalyst
for new developments, particularly in the areas of living and working. And as innovative
products reach market maturity, new offerings are positioned and consumer demand
behaviour changes, the marketplace must also renew itself. Messe Frankfurt is taking this
as an opportunity to rethink what Paperworld has to offer and to open up completely new
and unique perspectives and thus potential for exhibitors and visitors. The new design of
the Working product area under the umbrella of the world's leading trade fair Ambiente
creates future-oriented impulses for manufacturers as well as for dealers, designers,
architects and office furnishers. At the same time, the world's leading trade fair is
positioning itself with the new Ambiente Working living area and is recharging its product
range in all its facets. Ambiente creates new impulses for the stationery sector - from
contract business to the megatrend of sustainability and the perennial favorite Design &
Lifestyle to target groups in the hotel and catering trade. In addition, Ambiente Giving will
be further developed with the newly designed range of stationery products, including stationery and school supplies. The Paperworld product groups with matching themes will
also find a new business home at Christmasworld and Creativeworld. Internationally, the
Paperworld brand events will continue at their traditional trade fair venues in China, India
and the Middle East.

1 As before, Creativeworld will start one day later and thus not until 4 February.

Global Sourcing as an international brand
Messe Frankfurt already offers the largest sourcing platform outside China. The sourcing
offering, which has so far been integrated into the four leading trade fairs, will be
expanded in Frankfurt from 2023 under the label "Global Sourcing" and positioned at
other international locations at other times. Additional markets and sales channels will
thus be opened up for producers and uncomplicated access will also be created for
buyers who have not previously sourced globally. To complement this, Messe Frankfurt
also plans to respond to supply and demand disruptions and transport bottlenecks in
logistics chains with a series of near-sourcing events. Companies worldwide are currently
being forced to re-evaluate their supply chains and reorganize as a result. Messe
Frankfurt is therefore creating on-site business formats in selected sourcing countries, to
which buyers can travel easily and quickly in order to examine an initial selection of
potential suppliers and enter into business relationships directly.

New regional format for Frankfurt and the surrounding area
In order to foster business development and the consumer goods industry, Messe
Frankfurt will offer a brand-focused lifestyle and inspiration platform for the city and
the region in the second half of the year, starting in summer 2023. After two challenging
years due to the pandemic for the entire business travel-focused industry consisting of
restaurants, hotels and service providers, the new offering not only replaces previous
summer trade show platforms, but opens up an innovative growth path for the industry,
which can once again be offered reliability and security here. "With our new format we
create synergies and offer a new and unique inspiration and trend platform, especially for
the innovative forms of retail in the region. We are thus setting a real accent for the entire
industry in Germany," says Ferger.

Digital platforms as basis for business success
Messe Frankfurt has already been offering active help for retailers to help themselves all
year round since 2019 with Nextrade, as the first order and data management platform for
the home and living sector, and Conzoom Solutions, as an information and inspiration
platform for the global consumer goods industry. "Two years without corresponding
flagship trade fairs in Frankfurt pose considerable and in some cases existencethreatening
challenges for retailers worldwide," explains Braun. "The live ordering,
inspiration and networking formats are missing. With our digital offerings, we are providing
targeted support to our partners in industry and retail in this volatile situation.
Nevertheless, there is no substitute for meeting in real life."

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