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Creativeworld focuses more on sustainability

15 dicembre 2021

Frankfurt am Main, December 2021. Creativeworld, the international trade fair for
hobby, handicrafts and artists' requisites, is focusing more on the subject of
sustainability. With the introduction of the Special Interest Sustainability,
Creativeworld is setting the course for more environmentally conscious action.
This also includes social commitment, which has been practiced for more than ten
years in cooperation with the Frankfurt Children's Office. Here, Creativeworld
exhibitors are called upon to donate their creative materials after the fair.

Sustainable action has more and more influence on the creative industry in recent years.
Many manufacturers are rethinking their production methods, the packaging of goods, are
increasingly using recyclable materials, certified wood, biodegradable ingredients or offer
refillable cartridges. This commitment will be visible for the first time at Creativeworld from
29 January to 1 February 2022 through the Special Interest Sustainability. "The
sustainability markings on the certified stands draw the attention of trade visitors
specifically to suppliers who are doing remarkable things in the field of sustainability", says
Eva Olbrich, Director of Creativeworld at Messe Frankfurt. "The sustainability-oriented
exhibitors are also marked online so trade buyers can easily filter their search for this offer
and quickly find the relevant business partners.”

At the beginning of December, a jury of international experts reviewed all applications and
selected the companies and products that fit into one or more of the six sustainability
categories. The categories include environmentally friendly material, resource-saving
production, fair & social production, re/upcycling design, handicraft and sustainable
innovation. Christina Bocher (DEKRA Assurance Services GmbH), Kees Bronk (CBI,
Center for the Promotion of Imports from developing countries), Lutz Dietzold (German
Design Council), Max Gilgenmann (expert for textile sustainability criteria), Sabine Meyer
(Side by Side, Caritas Wendelstein Werkstätten) and Mimi Sewalski (
formed the jury.

The certified manufacturers include Staedtler and Kremer Pigmente. Jury member Max
Gilgenmann says about the choice of Staedtler: "The particularly sustainable product
range with pencils and crayons convinced us. The pencils were made from an 'upcycled'
wood flour, whose origin was already PEFC-certified forests. This shows how simple
ingredients and knowledge of the technical possibilities can produce high-quality
stationery that allows creative people to be a little bit more sustainable in their everyday

The family-owned company Kremer Pigmente has been showcasing its impressive
expertise in colour pigments at Creativeworld for years and convinced jury member
Sabine Meyer, for example, with its decades of tradition and meticulous craftsmanship in
production: "The colour mill in the historic building is operated with water power, just as it
used to be. Kremer Pigmente is a convincing example of a modern way of preserving
valuable cultural assets."

Sustainable action through social commitment
"Our cooperation with the Frankfurt Children's Office is particularly close to the hearts of
me and my team. For over ten years now, we have been calling on our Creativeworld and
selected Paperworld exhibitors to donate their creative materials after the fair closes",
says Eva Olbrich.

Creativeworld is organizing the appeal for donations in close cooperation with the
Frankfurt Children's Office. The Children's Office is right in the middle of the action with its
own stand and can thus make direct contact with the exhibitors. "It is very helpful that we
are on site at Creativeworld and can present our work. This way, the manufacturers
understand better what happens with the donations and are more willing to participate. It's
great that Messe Frankfurt is making this stand available to us free of charge", says
Madeleine Michaelis, organiser of the fundraising campaign from the Frankfurt Children's
Office. The immense volume of material will be collected and sorted at the stands during
the dismantling of the fair. In mid-March it will be distributed to more than 70 children's
and youth facilities.

As usual, Creativeworld will be held together with the international consumer-goods fairs
Paperworld and Christmasworld at the end of January 2022:
Christmasworld: 28 January to 1 February 2022
Paperworld and Creativeworld: 29 January to 1 February 2022

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