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Messe Frankfurt reorganises consumer goods sector

05 luglio 2021

After Julia Uherek and Philipp Ferger took over as Vice Presidents
of Consumer Goods Fairs at Messe Frankfurt Exhibition on 01 June
2021, they are now setting up their team with an eye to the future.
Further personnel changes at management level will come into
effect on 01 July 2021.

In order to be even more active in shaping the currently accelerating
process of change in the consumer goods sectors in future, to tap new
potential and to further intensify consulting services for customers from
Germany and abroad, Messe Frankfurt has decided to appoint Julia
Uherek and Philipp Ferger as Vice Presidents of Consumer Goods Fairs
at Messe Frankfurt Exhibition with effect from 1 June 2021. Both will thus
be responsible for all leading trade fair brands such as Ambiente,
Christmasworld, Creativeworld or Paperworld as well as future trade fair
formats and platforms.

In a second step, the sales teams as well as the marketing and
communication responsibilities will be reorganised with effect from 1 July
2021. In future, Ferger will be responsible for the strategic sales
orientation of all trade fair brands and future trade fair formats. As
before, Ambiente will be organised and managed by Yvonne Engelmann
for the Living and Giving segments and Thomas Kastl for Dining. Eva
Olbrich will continue to be responsible for Christmasworld and will also
be in charge of Creativeworld. Bettina Bär will take over the
management of Paperworld. Susanne Schlimgen remains responsible
for the regional fair formats. Michael Reichhold will take over the
management of the newly created Shared Expertise Department, in
which overarching processes and implementation activities for trade fair
marketing and organisation to exhibitors will be centralised. Ferger says:
"At this point, we would like to express our special thanks to Michael
Reichhold, who will now intensively promote the topic of digital
transformation and, with his many years of trade fair experience and at
the same time high level of process and system knowledge, will make
our internal structures fit for the future. With this powerful and
streamlined set-up, we will be able to respond even more intensively and
quickly to market requirements as well as individual customer wishes
and place and further develop our leading trade fair brands on the
market in a more targeted manner than before for the benefit of our
exhibitors and visitors."

In her function as Vice President of Consumer Goods Fairs, Uherek is
responsible for the entire marketing communications of all trade fair
brands as well as future formats and platforms. An important part of this
is the strategic content development for both existing physical trade fair
formats and new digital developments. As before, Yvonne Clemens is
responsible for the development, adaptation and implementation of
marketing campaigns, but from now on for all existing trade fair formats
and platforms in the consumer goods sector. In parallel, Erdmann Kilian
will be responsible for media relations for all consumer goods trade fair
formats and platforms. Margit Herberth will take over the management of
the newly created Multimedia & Data department, which ensures the
playout of all communication formats in the corresponding channels. The
department is also responsible for the implementation of audio and video
formats as well as the presence of the trade fair brands and platforms in
social media. The newly created Content Department, which is
responsible for the development and creation of all content in the form of
fringe programmes, lecture areas etc. and their translation into digital
formats, will be headed by Dorothe Klein, who previously coordinated the
Ambiente fringe programme. Uherek adds: "With this reorganisation, we
are taking a real quantum leap into a new age of content creation and
integrated communication in order to further enhance the benefits and
experience of our trade fairs and platforms for our customers. In
particular, topics such as the simultaneous use of content at trade fairs
and on the web, moving images and audio, but also the sensitive and
targeted handling of customer data have become massively more
important in recent years. With our new organisation and the resulting
advantages, we are perfectly positioned for these challenges - online as
well as on-site at our leading trade fairs."

Ferger and Uherek will continue to report to Stephan Kurzawski, Senior
Vice President Consumer Goods & Sales Messe Frankfurt Exhibition,
who comments: "With this reorganisation of the consumer goods sector,
we are once again underlining our claim to be a driver of innovation and
a pioneer in the sector. And all this in the interest of our customers from
and all over the world."

Press information and photographic material: 

Conzoom Solutions – The platform for retailers
Conzoom Solutions is a knowledge platform that offers the consumer
goods industry a wide range of studies, trend presentations, workshops
and guidelines for the point of revenue. It provides a complete overview
of Messe Frankfurt's international portfolio in the consumer goods sector
– bundling a wide range of information for retailers. 

Nextrade – the digital marketplace
The new digital ordering and data management system for suppliers and
retailers in the consumer goods industry extends the trade fair and
allows orders to be placed at any time of day or night, 365 days a year. 

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