Surprising, close to nature, sustainable - the Talents at Ambiente 2022

16 dicembre 2021

Frankfurt am Main, December 2021. What do young designers deal with creatively?
What innovative impulses are coming from them? Ambiente offers the perfect stage
for this: young designers from the interior design and arts & crafts sectors show
their innovative creations in two Talents areas. In the area in Dining hall 4.0, the
focus is on product ideas for hospitality and decoration. The Talents in the Living
hall 8.0 show innovative design approaches for contemporary living styles. This
time, the participants come from Germany, Finland, France, Great Britain, India,
Italy, Japan, the Netherlands, Austria and Switzerland.

As part of Talents, Ambiente invites the next generation of design to present themselves
at the world's biggest trade fair for consumer goods. Young designers who are not yet
established in the industry have applied. The Talents are seen as an ever-fresh source of
innovation and promising design talent. "Accordingly, the new talents are eagerly awaited
as they bring a strong dynamic to the consumer goods industry. Further development
comes from thinking differently, from new perspectives. This approach can create the
solutions that will become new standards in the future. With our promotional programme,
we enable selected design talents to present their ideas on a prominent platform and to
network internationally", says Yvonne Engelmann, Director Ambiente Living & Giving,
Messe Frankfurt Exhibition GmbH. In addition to the free exhibition space in one of the
two specially designed areas, participants are offered in particular a top-class platform for
networking, direct feedback, and important contacts to the industry.

Examples of Arts & Crafts talents (Dining area, Hall 4.0 F61, F78)
Seven talents present strong, market-ready product ideas with a focus on modern arts
and crafts. In this way, pleasurable moments can be created via new handicraft
techniques. Everything that makes cooking and household chores easier and food more
enjoyable is welcome at Dining. HoReCa buyers are inspired here by new gastronomy
and customising concepts. What approaches do the young Arts & Crafts talents take to
this?

The porcelain collection "Pieces of Nature" by the German designer Felicithas Arndt
consists of unique pieces that are individually manufactured. The special porcelain casting
process is modelled on the process of natural sedimentation and the formation of shells.
The special surface structures and contrasts of flatness and relief enable both a visual
and a haptic experience. As a handmade product, it promotes a return to high-quality and
handcrafted products from the Rhine-Main region. Pieces of Nature is made in
cooperation with the Höchster Porzellanmanufaktur Frankfurt.

The Dutch designer Bruno Baietto, on the other hand, provokes with his design staging.
It shows porcelain, mouth-blown glass inside bread, cardboard-like ceramics and tiles
made from discarded work clothes and symbolises how social ideologies are exposed
through design. The central point is the state of contradiction - in this way, design is meant
to shake things up, to move people, to open their eyes to their own values.

The aim of Cindy Valdez's work from Berlin is to create awareness of the origins of
materials, forms and contexts. She shows the diversity of the natural environment, food
and locally sourced materials via functional 3D-printed artefacts. Nature becomes a
central element of design. And the 3D printing process enables the production of unique
series of functional tableware. Restaurants are the perfect places to let guests share in
this creative experience.

Examples of the Interior Design Talents (Living area, Hall 8.0 N90)
A total of 14 participants will present themselves in the Living area of Talents 2022. Living
shows how we will design our homes in the future. The revolutionary and very
environmentally conscious approaches of the international design talents also promote
new solutions for interior concepts. It is striking that the majority of the raw materials used
are developed for a material cycle with a low energy input in production. In addition, more
sustainable forms of consumption are very popular. Re-thinking lifestyles and
consumption is the motto of the new generation.

Unique products also emerge from ideas for completely different areas of life. German
designer Emilie Burfeind, for example, presents a holistic design concept for a
sustainable trainer that can also set new standards for interior design products in the
future. Sneature consists of three components: Dog hair, natural rubber and a sole made
of mushroom mycelium. Here, not only are digital design methods used to adapt the
product to the user, but also, in combination with additive manufacturing processes such
as 3D printing or 3D knitting, the possibility of being able to produce even a small number
locally in micro-factories is demonstrated. After use, Sneature can be disassembled into
its individual parts, repaired or composted and thus returned to the natural material cycle
as a nutrient.

Rural wisdom is reinterpreted in "The nourishing objects" by Lily Saillant. Saillant, who
graduated from the Ecole des Arts Décoratifs in Paris (ENSAD), mixes the know-how of
an object designer and almost forgotten craft traditions to create exciting new objects for
storing and fermenting food such as bread or crops. Her objects emphasise rural culture
and communicate more sustainable forms of food consumption. This project was realised
with the help of Fermob, the ceramic manufacturer Digoin and the carpenter Dimitry
Kowalczyk.

The magnetic modular wooden toy range with 50 stylised animal figures "Zülo" by
Dhairya Shikhar from India also has great potential to trigger new interior design
solutions. It is mainly handmade, made from sorted wood waste that contains no harmful
chemicals and leaves only a small carbon footprint.

The magnets can be used to form various interchangeable, movable components. This
stimulates the imagination and promotes cognitive development - especially for visually
impaired and ADHD children, for example. This creates timeless treasures that can be
passed on from one generation to the next as family heirlooms and at the same time
promote social and environmentally conscious consumer behaviour.

Talents promotional programme
In the successful Talents promotional programme, international young designers,
university graduates and labels demonstrate their skills at Ambiente in Frankfurt every
year and network with manufacturers, dealers and the international design scene. Messe
Frankfurt provides them with support in the form of advice, practical assistance and public
relations work in addition to their free trade fair appearance.

The next Ambiente will take place from 11 to 15 February 2022.

Note for journalists:
Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

Press information and photographic material:
www.ambiente.messefrankfurt.com/journalisten

On social media:
www.facebook.com/ambientefair I www.twitter.com/ambiente 
www.instagram.com/ambientefair I www.ambiente-blog.com

Hashtag: #ambiente22

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