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Ambiente 2022: Special Interest Ethical Style focuses on sustainable products

15 dicembre 2021

Frankfurt am Main, December 2021. With its Special Interest Ethical Style, Ambiente
is an important and valuable international trading centre for sustainably produced
consumer goods. 160 exhibitors of the leading fair were selected for this by a jury
of experts. The sustainable and socially responsible products can be experienced
live in Frankfurt am Main from 11 to 15 February 2022 as well as displayed online
365 days a year in the exhibitor search.

Consumers increasingly want to feel positive about the things they surround themselves
with. They are becoming more mindful and critical when shopping, are generally well
informed and ask about the origin, production, materials and social compatibility of the
products. Retailers have recognised this and are responding to customer demands with
recyclable and fair trade projects, for example. But which suppliers and which products
are actually sustainable? The Special Interest Ethical Style at Ambiente provides answers.

A total of 160 companies, 85 of them new entries and 75 exhibitors from the previous
event, who also received confirmation for 2022, were selected for the curated directory by
the jury of experts. In the process, they have proven that they produce according to
ecological and socially responsible criteria. Now they can be found in the online exhibitor
search using the Ethical Style filter function and will receive a notice at their stand on site
at Ambiente.

"The Special Interest Ethical Style is a valuable tool for contemporary and future-oriented
retailers and guides trade fair visitors across all product ranges to companies that present
sustainably and socially responsible products", says Yvonne Engelmann, Director
Ambiente Living & Giving, Messe Frankfurt Exhibition GmbH. Six clearly defined
categories form the guidlines. These are: environmentally friendly material, resourcesaving
production, fair and social production, re- or upcycling design as well as handicraft
and sustainable innovation.

An independent jury of international experts decides which companies and products are
included. The jury consists of Christina Bocher (DEKRA Assurance Services GmbH),
Kees Bronk (CBI, Center for the Promotion of Imports from Developing Countries), Lutz
Dietzold (German Design Council), Max Gilgenmann (expert for textile sustainability
criteria), Sabine Meyer (Side by Side, Caritas Wendelstein Werkstätten) and Mimi
Sewalski (avocadostore.de).

Among others, the expert jury chose Originalhome and its example of "conscious living".
"Organic interior design that really makes a difference is Originalhome's mission. They
have defined eight impact categories that include environmentally friendly products and
production processes as well as ethical and social responsibility. By providing information
about the social and environmental impact of each product, they aim to support conscious
consumer choices. In addition, Originalhome is working to offset its CO2 emissions in
order to be climate neutral," says jury member Christina Bocher, explaining her decision.

Vasap Design was also able to convince the jury and its member Max Gilgenmann:
"Vasap Design stands out from the mainstream in a sustainable way because they
produce exclusively with recycled plastic and have set up their own recycling cycle,
including a public welfare-oriented cooperation with local waste collectors in Brazil. This is
how plastic makes sense and it convinced us."

Koziol's long preliminary work paid off and impressed the jury: "Koziol, the leading brand
for plastic household goods, spent a year in the laboratory developing a new material
made of cellulose fibres and thermoplastics. This makes the articles 100 percent
recyclable. This puts Koziol at the forefront of the sustainability discussion in its category.
Today's new Millennial and Generation Z consumers, who say climate change is their
biggest concern, will appreciate this," says jury member Kees Bronk.

Beyond the Special Interest Ethical Style, there are also valuable sustainable projects to
be discovered at Ambiente. Here, for example, the MADE51 initiative stands out, which is
taking part in Ambiente for the fourth time as part of a special presentation. The initiative
under the United Nations Refugee Agency (UNHCR) will once again be showing unique,
handmade home and fashion accessories in Galleria 0, which are made in refugee camps
in over 30 countries around the world. Through its participation in Ambiente, MADE51 has
received commissions from major international brands, among others, who have been
willing to include refugee artisans in their supply chains, thus providing them with an
income as well as recognition and appreciation.

The exhibitor search with the filter function for the Special Interest Ethical Style is
available at the following link: ambiente.messefrankfurt.com/ethicalstyle-exhibitors 

The next Ambiente will take place from 11 to 15 February 2022.

Note for journalists:
Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog. 

Press information and photographic material:
www.ambiente.messefrankfurt.com/journalisten 

On social media:
www.facebook.com/ambientefair I www.twitter.com/ambiente 
www.instagram.com/ambientefair I www.ambiente-blog.com

Hashtag: #ambiente22 

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