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New at Frankfurt Fashion Week: Val:ue – Fair for Quality Mainstream Fashion

22 settembre 2021

Addition to Frankfurt Fashion Week: Messe Frankfurt is launching a
new platform for quality and lifestyle fashion in the mainstream
sector. Called Val:ue, the new event augments the Frankfurt
Fashion Week by adding a supplementary market segment and, for
the first time, will bring together international brands, producers,
designers and buyers at Frankfurt Fair and Exhibition Centre from
18 to 20 January 2022.

“With Val:ue, we are creating a new, central meeting place for the
fashion world’s global players within the framework of the Frankfurt
Fashion Week. Now, firmly established retail brands from the quality
mainstream segment have the chance to get together there and, against
the background of first-class presentations of collection highlights, find
answers to the urgent problems generated by the process of
transformation currently taking place in the sector. In other words, Val:ue
is rounding off the Frankfurt Fashion Week by adding an extra market
segment and ensuring complete coverage of the fashion spectrum”, says
Claudia Franz, Director Brand Management Apparel Fabrics & Fashion,
Messe Frankfurt.

Leading brands and independent labels
Val:ue presents the latest looks and future-oriented trends for the coming
season in the fields of men’s and women’s outerwear, shoes, leather
goods, accessories and lifestyle. To this end, it focuses on companies
with a well-developed brand consciousness and a good sales network,
which are positioned as driving forces of innovation in the trade. Thus,
the spotlight of the new fashion fair is on customer-oriented product
developments, new logistics concepts, digitalisation and greater
sustainability in the mainstream. Val:ue shows how footfall-generating
and business-relevant brands tackle tomorrow’s challenges and how
they take advantage of the opportunities offered by the transformation
process. This is to say, the worldwide sector now has not only a compact
platform for business and commerce but also a great solution for buyers
with regard to one-stop-shops. The result is a melting pot for the fashion
world, in which both major international labels and new, ambitious
independent labels are to be found.

New: Sourcing at Frankfurt Fashion Week
Professional sourcing solutions are more important than ever before
given the challenges arising from the on-going transformation of the
sector and the geographic changes taking place in the value chain.
Therefore, Val:ue is being supplemented purposefully by the
downstream subject of apparel sourcing in the world of fashion. In this
segment, established and aspiring players show turnkey solutions for all
participants of the fashion market – including white and private labels
distinguished by a high standard of quality. Whether for garments,
accessories, bags, shoes or leather goods, Val:ue is where new
international business relationships and trusting partnerships are
founded. In a nutshell: the apparel sourcing in fashion segment at Val:ue
offers a variety of additional buying options for participants of the
Frankfurt Fashion Week.

Impulses for the transformation of the fashion sector
Val:ue supports the 17 Sustainable Development Goals (SDG) of the
United Nations for social, economic and ecological change. Reference is
being made to the SDGs at the première of Val:ue and, from 2023, they
will be a precondition for companies to take part. Thus, Val:ue is set to
generate new impulses for the future-oriented transformation of the
fashion sector and create new opportunities for exhibitors to put their
own sustainability commitment in the limelight.

Register now and be part of the first Val:ue
Val:ue invites the international fashion community to be part of the new
event. Brands and retailers can be in position from the time the
transformation of the sector begins to take shape. Then, from 18 to 20
January 2022, the motto in Frankfurt will be ‘think fashion differently’.

Further details and registration:


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