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Leading Chinese brands confirm participation at Paperworld China

31 maggio 2021

Paperworld China, one of the leading trade fairs in Asia for
stationery, office supplies and hobby, arts and crafts supplies, will
once again be fueled by strong participation from Chinese industry
heavyweights. The 2021 show is set to take place from 15 – 17
October at the National Exhibition and Convention Center
(Shanghai).

Organised by the China Stationery and Sporting Goods Association
(CSSGA) and Messe Frankfurt (Shanghai) Co Ltd, Paperworld China is
the only trade fair in the domestic stationery industry that receives official
support from the CSSGA, an influential national industry association in
China.

In the eyes of many, the fair not only opens doors to new business
opportunities, but it also drives the industry forward through its topical
fringe programme on current and future market trends. As a
consequence, many major Chinese exhibitors continue to support the
show. This year, as early as May, the show has already drawn a large
contingent of CSSGA members, covering almost all of the top Chinese
brands, including: Beifa, Changjian Paper, Chinjoo, Comix, Deli,
Guangbo, M&G, Magi-Wap, Snowhite, Sunwood, Unimass and Xingwei.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd,
says: “Despite the challenges we faced at the 2020 show, we were
pleased to see a good turnout and positive feedback from both exhibitors
and visitors, further cementing the fair’s position as one of the most
important annual meeting places in the region. Our goal is to continue to
create business opportunities within the industry by incorporating valueadded
services into the show in order to give more flexibility to suppliers
and buyers. To align with the Chinese Government’s ‘dual circulation’
development plan in which domestic consumption and international trade
mutually reinforce each other, we aim to make the business process
easier for participants, for example via an online matchmaking
programme which pairs up local and overseas suppliers and buyers.”

Three product zones and an interactive zone to satisfy various
demands

The 2021 show will feature an interactive zone for workshops, art
projects and education, as well as three themed product zones catering
to the sourcing trends for their respective markets, namely: School
Supplies, Art Supplies and Education, and Office Supplies.

The School Supplies Zone will host a diverse range of products
including the latest learning apps and distance learning equipment.
Furniture and lighting products for eye protection and healthcare will also
be featured, reflecting growth in this segment as parents become more
willing to invest in their children’s learning and well-being. Additionally, a
special display area named "Future Classroom" will gather
representatives of local primary and secondary schools as well as
educational institutions to fulfil their sourcing needs and discuss the
development of student stationery.

Exhibitors at the Art Supplies and Education Zone will showcase
everything from drawing utensils and canvases to crayons and paints
from both local and international brands. In line with the local
government’s call to strengthen art training and education, the zone will
see better product variety and welcome a wider scope of new buyers
through cooperation with numerous art academies and training
institutions. Delegation groups from these institutions will be invited to do
their sourcing trips at Paperworld China and discuss the future direction
of the art supplies market. As always, a diverse range of workshops and
events at the zone are expected to attract attention, including painting,
calligraphy and handicraft activities.

With online platforms becoming a convenient tool for purchasing
stationery, school and office supplies, the Office Supplies Zone will set
up a brand new live broadcasting area for exhibitors and suppliers to
promote their products to potential buyers online. What’s more, in an
effort to help local and overseas participants seize every possible online
business opportunity, Paperworld China will collaborate with reputable
Chinese e-commerce and video sharing platforms such as JD.com,
Tmall, Xiaohongshu and Bilibili to further expand sales channels for
manufacturers, suppliers and agents.

Despite these new digital offerings, personal interactions will remain
paramount at Paperworld China. Helping industry players, designers,
students, hobby and craft lovers as well as stationery enthusiasts find
new ideas and inspiration, the Interactive Zone is expected to attract
high foot traffic thanks to its variety of interactive workshops, art and craft
classes, as well as thought-provoking fringe events addressing topical
issues such as the latest government regulations on school supplies,
new business models for the Chinese market and business strategy. The
popular “Journal Show”, featuring a selection of high quality and stylish
journals, will also be on display at the zone.

Another popular convergence point at Paperworld China will be the
industry’s prestigious Best Stationery of China Awards, best known as
the BSOC Awards, which receives a high level of industry recognition.
Offering participants plenty of inspiration, the winning products of
outstanding Chinese manufacturers will be on display throughout
Paperworld China.

China represents an enormous market for both local and overseas
stationery products

China has the largest education sector in the world. Currently there are
about 270 million students enrolled in 514,0001 educational institutions
representing the core consumer groups of stationery and school
supplies. The Chinese stationery and office supplies market is huge and
has been expanding steadily. According to research2, China's stationery
market reached USD 11 billion in 2019, of which student stationery
accounted for USD 2.6 billion, a year-on-year increase of 6.75%, while
the office stationery market was valued at USD 8.3 billion, an increase of
4.4%. With ongoing improvements in the quality of Chinese products and
the population’s increasing purchasing power, it is expected that the
industry will continue to grow, with some forecasts exceeding USD 24
billion3 by 2024.

For more information about the show, please visit
www.paperworldchina.com or email:
stationery@hongkong.messefrankfurt.com

Other Paperworld brand shows include:

  • Paperworld Middle East / Playworld Middle East
    14 – 16 December 2021, Dubai
  • Hong Kong International Stationery Fair
    10 – 13 January 2022, Hong Kong
  • Paperworld
    29 January – 1 February 2022, Frankfurt am Main
  • Paperworld India / Corporate Gifts Show
    3 – 5 March 2022, Mumbai

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com

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