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AMR opens tomorrow highlighting innovation in the automotive aftermarket

23 aprile 2021

The Auto Maintenance and Repair Expo (AMR) opens tomorrow (24
April 2021) at Beijing’s New China International Exhibition Center
(NCIEC). With 38 years of covering China’s automotive aftermarket,
AMR stands as a one-stop platform for sourcing and brand
promotion in the car maintenance and repair sector. This year, the
show welcomes 952 exhibitors, presenting over 8,000 global brands
across the 90,000 sqm of exhibition space during the four-day

The needs for innovative technology and end-user market transformation
continues to increase as the automotive industry enters a new stage of
digital development. To respond, AMR will debut five new zones,
including Green repairs, Profit solution, Automotive culture and
customising, New energy vehicle aftermarket and Commercial
vehicle display, on top of the well-established Auto maintenance,
Repair, Parts & components and Car care sectors. The addition of
these new areas aims to nurture growing opportunities that relate to the
latest market developments.

These new zones are gathering a number of leading brands like Aveno,
Brown, Cars Easily, Cool Park, Dinglihui, Foton, Gabele, Holway, Huo's,
Jiemeike, Joinns, Joyvie, Lombra Rosso, MIT, PPG, SIF Auto, SJMC
and Sunmo. Some of these exhibitors will reveal how they are digitally
transforming and approaching regulations to reduce emissions. Displays
also include sustainable practices, car customisation, commercial
vehicles, environmental protection, new energy, AI, IoT and emerging
business models.

Elsewhere, other market leaders like 7 Chief, All Sun, Anche, Autel,
Autotop, B2B, Beissbarth, Benwoo, Bestir, Blue, Bright, BTE, BYD,
Cosber, Dali, Dayou, Devilbiss, EBI, FCar, Flex, Focus, Haitun,
Haoshun, Hontai, Huayan, Hunter, Idrobass & Dearg, Iveco, JBT JTC,
Karchar, Lotus Pond, Maruni, Michel, Mirka, Nanhua, Ossca, Rk, Ruili,
Sata, Savaboon, Shufeng, Shuguang, Sorl, Sunshine, Taitian, Thinkcar,
UMA, Whale, Xtool, Xtraseal, Yuxuan, Zhengmao, Zhonggong and
ZLDC will showcase their latest products, services and technologies in
the core sectors of the show.

Attendees can also expect over 300 new products launched through
AMR, many of which are local innovations and made-in-China products.
The growth of new launches reflects the growing potential of China’s
aftermarket and the increased capabilities of local brands.

Introducing AMR Online for an enhanced sourcing experience
Many automotive companies are currently eyeing up the market potential
from China’s ‘Dual Circulation’ policy, which aims to satisfy domestic
demand (Inner Circulation) and international opportunities (Outer

As an international meeting point for the industry, AMR introduces the
AMR Online business matching services (AMR Online). The
intelligent system matches buyers with exhibitors according to their
sourcing needs and provides remote access to those who are unable to
attend the show in person. By offering onsite-to-online meetings and
related services, AMR Online aims to facilitate business interactions
between domestic and international markets and opens extra
promotional channels for exhibitors.

Fringe events explore the future of the industry
At each edition of AMR, the fringe programme has played a pivotal role
in contributing additional opportunities for knowledge sharing and
networking. The 2021 show offers over 30 pre-show and on-site events,
including a line up of conferences, seminars, forums and industry award

These events expect to attract many decision-makers from repair
workshops, distributors, 4S shops, diagnostics centres, polytechnic and
institutions, public transportation and logistics providers to attend. They
can stay up to date with industry trends, explore technological
innovations and expand business networks.

To highlight, the 4th China Automotive Aftermarket Conference 2021
(23 April), at the Kuntai Hotel Beijing, brings a line-up of experts sharing
their insights on domestic and international aftermarket trends. They will
further discuss the profitability of repair chain stores, new business
models, investment and opportunities, as well as future aftermarket
perspectives in Europe, Japan and the US.

The China Commercial Vehicle Awards Ceremony (24 April) coorganised
by the China Transportation News and AMR, takes place at
the fairground. Nominees have already been selected by over 100 public
transport organisations, cold chain and logistics companies, couriers and
decision-makers from auto repair and maintenance. Award categories
include ‘Best passenger car’, ‘Best truck model’ and ‘Best after-sales
support for commercial vehicles’.

In collaboration with the China Automotive Maintenance and Repair
Trades Association and AMR, the Green Repair and Maintenance
Industry Forum 2021 responds to the increased focus on green
transformation and solutions in the auto repair sector. Held on 24 April,
the must-attend event will converge wisdom about eco-friendly
development from across the industry. Speakers will provide an in-depth
analysis of current and future trends and introduce advanced industrial
protective technologies. They will also spotlight the latest environmental
protection policies in China, green auto repair and the China VI Emission
Standard regulation.

Other highlighted events include:

  • AMR China's Automotive Aftermarket and Repair & Maintenance
    Products Dealers Service Innovation Conference 2021
  • The China Auto Parts Dealers Development Forum and Top 100
    Dealers Awards Ceremony
  • China’s Top 100 Automotive Service Providers Awards
    Ceremony 2021
  • A Meeting for the Executives of China’s Car Dealers and the
    Value-added Automotive Service Seminar
  • The 5th Auto Diagnostics Master Championships
  • Zhongwei Cup – Car Film Installation Contest 2021
  • LubTop2020 Awards
  • The Auto Maintenance Technological Forum 2021 and the Top
    10 Auto Maintenance Equipment Awards Ceremony of 2020
  • Automotive Service Industry Transformation Forum 2021
  • Free Customising and Repair Training for the New Models of
    Volkswagen and Audi
  • The China New Energy Vehicle Repair Summit
  • The China Automatic Transmission Technology Summit
  • National Parts Dealer Conference
  • Sharing Session: The Best Practices of Online Marketing in
    China's Automotive Aftermarket
  • Profit Solutions Presentation

AMR 2021 is co-organised by Messe Frankfurt Traders-Link (Beijing) Co
Ltd, the China Automotive Maintenance Equipment Industry Association
(CAMEIA) and the China Automotive Maintenance and Repair
Association (CAMRA). The fair is also one of the some 40 global events
under Messe Frankfurt’s Mobility and Logistics sector.

In light of the COVID-19 outbreak, the organisers will implement a
number of safety measures to safeguard the health and safety of all
stakeholders. For more information, please visit

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