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Messe Frankfurt cancels Tendence 2021

23 aprile 2021

Due to the ongoing regulations to contain the Corona pandemic
and the resulting ban on events and trade fairs, Tendence will not
take place in 2021 for the second time in a row. Messe Frankfurt's
online platforms in the consumer goods sector, Conzoom Solutions
and Nextrade, offer national and international retailers alternatives
for inspiration, trend information, ordering or assortment design as
well as help for self-help in these challenging times until next

The ongoing restrictions to contain the pandemic in Germany as well as
abroad do not currently allow Tendence to be held on its planned date at
the end of June 2021. "We have therefore decided, even though this is
anything but easy for us, to cancel Tendence now for the second time in
a row. All the more reason for us to concentrate, together with our
exhibitors and visitors, on the coming spring and the successful staging
of the leading trade fairs for the consumer goods industry, such as
Ambiente, Christmasworld and Paperworld. And in July, as usual, we are
planning Nordstil in Hamburg," says Stephan Kurzawski, Member of the
Board of Management of Messe Frankfurt Exhibition.

After 100 days of continuous lockdown for many non-food retailers, the
German Retail Association (HDE) sees a large part of the industry in
existential difficulties. According to the report, up to 120,000 stores are in
danger of going out of business. Against this background, it was decided
to create planning security for all parties involved and to cancel
Tendence, which was already not held in 2020 due to the pandemic, also
in 2021. Messe Frankfurt's next consumer goods fair will be Nordstil in
Hamburg - scheduled for July 24 to 26, 2021.

However, to enable exhibitors and trade visitors to continuously maintain
and expand their business relationships beyond the industry trade fairs,
Messe Frankfurt has already been offering retailers Nextrade since
2019, an ordering and marketing tool that opens up new opportunities in
these volatile times. By using the platform, retailers can make up for their
backlog of orders. At the same time, they can discover new suppliers
and the latest trends there. Dealers can place their orders with the
connected suppliers around the clock, digitally and thus also
independently of current regulatory measures, without any additional

In conjunction with this, the portal compiles all
the industry's information for retailers in the consumer goods industry. In
the six categories of management & publications, marketing & sales,
trade fairs & events, point of sale, personnel and trends &
implementation, it provides active impulses, know-how and suggestions
and provides support for concrete implementation on site in the trade
and digitally. Currently, the portal also provides retailers with additional
practical tips and assistance to cope with the extensive impact of the
Corona pandemic.

Going online
Further information as well as picture material in printable quality can be
found at:

Conzoom Solutions - the platform for retailers
The Conzoom Solutions knowledge platform offers consumer goods
retailers a wide range of services such as studies, trend presentations,
workshops and instructions for the point of sale. It provides a complete
overview of Messe Frankfurt's international portfolio in the consumer
goods sector and bundles information for the trade.

The Nextrade digital marketplace
The new digital order and data management system Nextrade for
suppliers and retailers in the consumer goods sector extends the trade
fair and enables orders to be placed at any time of day or night, 365
days a year. 

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