Prolight + Sound Shanghai to be withdrawn from the trade fair calendar

15 aprile 2021

Due to a drop in international demand caused by the COVID-19
pandemic, Prolight + Sound Shanghai (PLSS) will no longer take
place as a stand-alone trade fair. PLSS has a well-established
reputation of providing domestic exhibitors with access to the
export market, with the 2019 fair attracting trade visitors from 71
countries and regions. However, in the wake of the COVID-19
pandemic, recapturing a high level of internationality has been
deemed unachievable for the foreseeable future amid business
disruption and travel restrictions.

Discussing the withdrawal, Ms Judy Cheung, Deputy General Manager,
Messe Frankfurt (HK) Ltd, commented: “Foreign buyers have been a big
part of Prolight + Sound Shanghai’s success since its launch in 2003,
and have always been an indispensable attraction for the fair’s
exhibitors. With international AV buyers struggling due to the pandemic,
it is currently impossible to give our exhibitors a good enough return on
their investment at the Shanghai show. Therefore, in consultation with
the fair’s key stakeholders, we have arrived at this difficult decision to
remove PLSS from the calendar. Although difficult, the decision will allow
Messe Frankfurt to channel its resources more effectively towards its
other industry related events in China. PLSS has exerted a hugely
positive influence on the industry, and I would like to thank all of the fair’s
stakeholders – both amateur and professional – for their support of the
fair over the years.”

Messe Frankfurt retains its commitment to China’s Pro AV industry
With four sister events situated around the world, Messe Frankfurt
remains one of the world’s leading organisers of trade fairs for the
professional audio visual industry. In China, Prolight + Sound
Guangzhou holds a market leading position as the biggest event of its
kind, with close proximity to China’s manufacturing base. With more than
1,300 exhibitors in attendance, the 2021 edition is set to take place from
16 – 19 May in areas A & B of the China Import and Export Complex.

Prolight + Sound Shanghai is organised by Messe Frankfurt (HK) Ltd
and the Shanghai Intex Exhibition Co Ltd (Intex), and is a brand event of
the leading trade fair Prolight + Sound in Frankfurt, Germany. For more
information, visit www.prolightsound-shanghai.com or email
plss@hongkong.messefrankfurt.com.

Other shows under the Prolight + Sound brand include:
Prolight + Sound Guangzhou
16 – 19 May 2021, Guangzhou

Prolight + Sound NAMM Russia
16 – 18 September 2021, Moscow

Prolight + Sound
26 – 29 April 2022, Frankfurt

Prolight + Sound Middle East
September 2022, Dubai

Press information and photographic material:
https://prolight-soundshanghai.hk.messefrankfurt.com/shanghai/en/press.html   

Social media:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
WeChat: @prolight-sound

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