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Paperworld China brings key industry players together

18 novembre 2020

Around 400 exhibitors at Paperworld China are all set to welcome
trade buyers and stationery professionals from 19 – 21 November
2020. Visitors will source the latest products ranging from
stationery and office supplies, to hobby, arts and crafts supply
items at the National Exhibition and Convention Center (Shanghai).

As one of Asia’s premier trade fairs for stationery and office supplies,
both overseas and local industry players are aiming to make use of this
effective platform to conduct business activities, re-establish connections
with the industry and collect updates on new innovations and trends,
especially for the second half of the year following the outbreak of the
pandemic. Although many overseas brands are unable to travel to
Shanghai due to travel restrictions, large numbers have arranged their
local sales partners to represent them at the show. This devotion has
once again underlined the importance of Paperworld China as a
destination that offers high quality business opportunities within the

On display will be an array of domestic and overseas brands from
Austria, China, Germany, Hong Kong, Japan, Korea, Malaysia, Taiwan
and the UK. Thanks to the organiser’s new cooperation with the China
Stationery and Sporting Goods Association (CSSGA), this year’s show
has drawn a large contingent of leading Chinese brands, including AP
(China), Aton, Beifa, Changjian Paper, Chinjoo, Comix, Deli, Guangbo,
M&G, Magi-Wap, Mont Marte, Snowhite, Sunwood, Superstrong,
TuQiang and Wengu.

Looking forward to the show opening, Ms Judy Cheung, the Deputy
General Manager of Messe Frankfurt (HK) Ltd says: “As organisers, we
are excited to see industry peers come together and share ideas,
discuss solutions to difficult issues and celebrate the ties that bind us.
This year, we have designated four themed product zones: Smart
Learning and Stationery Trends, Tomorrow’s Office, Creative and
Cultural as well as Art and Painting, which is newly set up in response to
the growing potential in this product segment. We are confident that this
year’s zoning will make it easy for everyone to navigate and find
business success at Paperworld China.”

On the show floor, one of the main attractions will be “Small yet
Beautiful”, a mock-up store where domestic and international brands will
display their latest products and show their unique presentation and instore
promotion methods to trade visitors. This special zone has always
received high traffic from stationery professionals and trade buyers
searching for trendy items from big brands. It also provides a valuable
opportunity for small stationery store owners to learn about effective
merchandising models displayed by world renowned brands. This year’s
participating brands include Amos, Foldermate, Fun&Joy, Hero, KACO,
Languo, Monami, Pilot, SDI, Sakura, Schneider and Zebra.

High-profile events enhance the show experience

Parallel to the vast business opportunities available at the exhibitor
booths, Paperworld China also hosts a busy schedule of conferences
and seminars tailored towards the industry delegates in attendance.

One spotlight is the “Smart Office, Future Trend” forum, which is deemed
as one of China’s highest-level forums for the domestic office industry.
Top management from three industry heavyweights, Deli, Comix, and
Sunwood will speak at the forum and discuss future developments in the
office industry. The internet-based office market is expected to grow
significantly over the coming years in China, especially amid the
pandemic. The forum will explore numerous growth opportunities in this

Good ideas are always rewarded at Paperworld China, which is why the
“Sidanxing · Best Stationery of China BSOC” Awards are expected to
draw much attention. As usual, this year’s entrants managed to
thoroughly impress the jury panel with their exceptional concepts. The
winning products produced by outstanding Chinese manufacturers will
be displayed throughout Paperworld China, highlighting the strengths of
Chinese design. Acknowledging originality and creativity, the Awards
have developed into one of the most important benchmarks for the
stationery industry in China.

Fairgoers looking for updates on product regulations should participate in
the “Request in common use of security for student’s articles” seminar,
where the latest national safety standards for student supplies will be
examined. Elsewhere, stationery retailers will be given guidance on how
to cope with the challenges in traditional retailing.

In addition to its educational content, the fringe programme will also
include the annual general meetings of the Paper & Books and the
Student Supplies committees of the CSSGA. A large contingent of key
industry leaders in China will dive into topical issues and formulate plans
for better industry development over the upcoming year.

The fringe programme does not just attract people from the business
sector, it is also a hotspot for stationery enthusiasts looking for new
inspiration. For instance, it will feature the “Journal Show”, where a
selection of high quality journals will be on display. The showcase is
expected to attract buyers who are looking for the right tools to help
organise and achieve goals at work and home.

To accommodate buyers who are unable to travel to Shanghai due to
travel restrictions, Paperworld China has launched a new online matchmaking
programme, with an aim to connect suppliers and overseas
buyers. The free service enables professional buyers to remotely source
products and connect with Chinese manufacturers and suppliers. On 9 –
13 November, a sourcing session was organised for buyers in Turkey.
Another session is taking place from 16 – 20 November for the Middle
Eastern market, which is anticipated to create abundant business

For more information about the show, please visit or email:

Other Paperworld brand shows include:

  • Paperworld
    Frankfurt am Main
  • Paperworld India / Corporate Gifts Show
  • Paperworld Middle East / Playworld Middle East
  • Hong Kong International Stationery Fair
    Hong Kong

For more details about these fairs, please visit

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