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Paperworld China’s charity trip to Liaoning

27 ottobre 2020

The organisers of Paperworld China, Messe Frankfurt (Shanghai)
Co Ltd and the China Stationery and Sporting Goods Association
(CSSGA) will join hands with a number of exhibitors to visit
Huludao, a coastal city in Southwestern Liaoning province to
deliver their love and care. A charity event named "Little
paintbrush, big dreams” will be held on 2 November 2020. Together
with the Huludao Tourism Ambassador and the Xingcheng Love
Ambassador, underprivileged children of Liaoning Hope Primary
School and children with autism from Liaoning province will draw
beautiful scenery paintings together by the spectacular mountains
and sea. On the same day, the organisers will conduct a donation
ceremony at the Autistic Children's Centre in Xingcheng.

In response to the country's appeal to help underprivileged people, and
to raise society’s sense of care for children with autism, the organisers
will launch this charity event before the opening of Paperworld China.
The event has already received huge support from a number of leading
Chinese exhibitors, including Guangzhou Magi-Wap Culture Articles Co
Ltd, Hangzhou Xuxian Trading Company and Shijiazhuang
Duxiangshiguang Trading Company. They will donate their stationery
items to Liaoning Hope Primary School and the Autistic Children's
Centre, with the aim of alleviating poverty in the province, and also laying
a foundation for companies in Liaoning to realise their social
responsibility and create a better public welfare environment. The
organisers have also invited leaders from the Communist Youth League
of Liaoning Province, the China National Committee for the Wellbeing of
the Youth, the Liaoning Provincial Department of Commerce, Huludao
City and Xingcheng City local governments to attend the donation
ceremony. The event has already received positive attention from
government departments.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd
is happy about the upcoming event. She explained: “Paperworld China
always strives to play an active role in public welfare activities. In 2017,
we organised a charity event that delivered stationery items to leftbehind
children, who remain in rural regions of China while their parents
leave to work in urban areas, in the impoverished rural mountainous
areas of Yunnan Province. This year, we will continue to make use of
Paperworld China’s industry influence to call on caring sponsors to
participate in this meaningful event and I am very grateful for their
contributions and donations. In addition to trade fair development, Messe
Frankfurt has also played an active role in fulfilling its commitment to
social responsibility and is dedicated to serving those in need. The
donation of stationery will help cater to the children’s learning needs and
in turn inspire them to pursue their dreams for the future. More
importantly, the seeds of love and kindness are sowed in the hearts of
children when they receive the donations."

Messe Frankfurt is devoted to supporting social and environmental
initiatives as an integral part of its corporate philosophy. Through its
trade fairs and CSR projects, Messe Frankfurt strives to raise public
awareness for a number of important issues. Last year, for example, the
company’s “Toy & Edu China” trade fair donated gifts to the Macau Tung
Sin Tong Charitable Society, benefiting children at daycare centres as
well as the elderly at activity centres.

Similarly, a tree-planting event by CAPAS (Chengdu International Trade
Fair for Automotive Parts and Aftermarket Services) took place in
Meishan, Sichuan, to promote cultural and ecological development in the
province. The event highlighted the importance of environmental
conservation and the operation of a sustainable business model, in turn
providing a better living environment for future generations. Since 2014,
Music China has been running the “Music Warms Our Hearts” autism
charity project. An autistic children’s band took part in a ‘flash mob’
performance at the show, while proceeds from ticket sales are donated
to the Shanghai Education Development Foundation.

Paperworld China is co-organised by Messe Frankfurt (Shanghai) Co Ltd
and the China Stationery and Sporting Goods Association (CSSGA).
Held from 19 – 21 November 2020 at the National Exhibition and
Convention Center (Shanghai), many of the industry’s key brands have
confirmed their participation at the show. The 2020 show will set up four
themed product zones, namely “Art and Painting”, “Smart Learning &
Stationery Trends”, “Tomorrow’s Office”, and “Creative and Cultural”. In
addition, the “Small yet Beautiful” area will showcase merchandising
models for small stationery stores. Spotlights will also be shone on the
highly anticipated “Sidanxing · Best Stationery of China BSOC” Awards
and the “Industry Excellence Conference”.

For more information about the show, please visit  or email:

Other Paperworld brand shows include:

Frankfurt am Main
Paperworld India / Corporate Gifts Show
Paperworld Middle East / Playworld Middle East
Hong Kong International Stationery Fair
Hong Kong

For more details about these fairs, please visit

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