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Renowned Chinese and overseas brands confirmed participation in Paperworld China

28 settembre 2020

The new industry tie of Paperworld China and the China Stationery
and Sporting Goods Association (CSSGA) has helped to attract
leading Chinese exhibitors, while local representatives of overseas
brands are also lining up. Following a difficult first half of the year,
the industry is looking forward to Paperworld China, where they
can meet clients face-to-face and stimulate their businesses. Many
of the industry’s key brands have confirmed their participation at
the show which will be held from 19 – 21 November 2020 at the
National Exhibition and Convention Center (Shanghai).

Despite the negative impact caused by the pandemic across various
industries, the Chinese stationery and office supplies
sector is expected to bounce back as work-from-home and online school
learning measures have been gradually lifted in China. In addition, in the
face of extra time at home earlier in the year, many consumers have
revived their interest in arts and crafts items.

In view of the favourable conditions, Ms Judy Cheung, the Deputy
General Manager of Messe Frankfurt (HK) Ltd is optimistic about this
year’s show. She commented: “To capitalise on this demand, industry
players are looking for a platform that they can use to find new clients
and reboot their business. Additionally, since the earlier announcement
of Paperworld China’s new cooperation with the CSSGA, more leading
Chinese brands have confirmed their participation at the fair, thanks to
the association’s abundant industry resources and wide network.
Together with the CSSGA, we continue to promote new business
opportunities with the aim of supporting the positive development of the
entire stationery industry.”

An impressive list of exhibitors who will make their appearances at the
three-day show include AiT, AP, APP Office Supplies, Aton, Beifa,
Chameleon, Chinjoo, Comix, Changjiang, Deli, Guangbo, M&G, Magi-
Wap, Online, Senator, Snowhite, Sunwood, Superstrong, Trodat,
UNIMASS and many more. These leading brands will present their latest
innovations in four themed product zones, namely “Art and Painting”,
“Smart Learning & Stationery Trends”, “Tomorrow’s Office”, and
“Creative and Cultural”.

“Small yet Beautiful” presents merchandising models for small
stationery stores

Stylish but affordable stationery items sold in limited quantities at small
outlets near schools and learning institutions are key characteristics of
small stationery stores. These retailers are popular in China, with
customers appreciating products with distinguished designs and
functions that reflect individual tastes as well as personal interaction with
friendly staff.

“To help small to medium sized retailers that are facing the challenges of
an upward trend of online shopping, and the effects of the pandemic, this
year we will upgrade the “Small yet Beautiful” showcase at Paperworld
China, with more focus on business solutions for these small retailers.
This specialised mock-up store has been bringing together top-notch
brands to present their own unique and effective display models since
2016. Small stationery retailers that are eager to succeed will have the
opportunity to take inspiration from the various merchandising models
displayed by these brands,” explained Ms Judy Cheung.

“Small yet Beautiful” also has a reputation as a perfect place for
suppliers to strengthen their brand image and boost sales. As a result,
around 60 domestic and international brands have already confirmed
their participation, including Amos, Foldermate, Fun&Joy, Hero, KACO,
Languo, Monami, Pilot, SDI, Sakura, Schneider and Zebra. They will
bring their latest products and demonstrate their presentation and instore
promotion methods to trade visitors.

Recent statistics point to a bright future

Despite the fact that the pandemic resulted in a gloomy economic
situation early this year, statistics show that China's economy bounced
back to growth in the second quarter of 2020 as the country gradually
resumed work and production, with GDP expanding 3.2 percent year-onyear
in the second quarter, according to data from the National Bureau
of Statistics (NBS) of China1.

Aspiring business leaders seeking success in China should also take
note of the future market landscape, because just as encouragingly, the
hobby and stationery segment also has a prosperous outlook. According
to recent research, revenue in the hobby and stationery segment is
projected to reach USD 46,641 million in China in 2020. Revenue is
expected to show an annual growth rate (CAGR 2020-2024) of 9.5%,
resulting in a projected market volume of USD 66,990 million by 20242.
These statistics point to an ideal climate for the stationery and office
supplies industry.

For more information about the show, please visit or email:

1 “National Bureau of Statistics of China”,, retrieved 16 July 2020
2 “Statista”, retrieved August 2020

Other Paperworld brand shows include:

Frankfurt am Main

Paperworld India / Corporate Gifts Show

Paperworld Middle East / Playworld Middle East

Hong Kong International Stationery Fair
Hong Kong

For more details about these fairs, please visit 

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