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Discovering highlights: Consumer goods fairs offer new impulses, sustainable trends and new solutions
31 gennaio 2023
In three days, the one-stop-shop for the global consumer goods sector – comprising the three leading trade fairs Ambiente, Christmasworld (3 to 7 February) and Creativeworld (4 to 7 February) – will get underway. The framework programme demonstrates in many facets which factors count in the consumer goods market and offers fair visitors an exclusive look at consumer trends and the latest designs. Numerous new products, trends and exciting special presentations promise a unique trade fair experience. Here are five highlights that visitors should not miss.
The Ambiente, Christmasworld and Creativeworld consumer goods fairs are just around the corner - and with them the latest trends in the sector. Participants can look forward to an extensive framework programme and a variety of highlights and events at all three trade fairs. Finally, trade fair visitors can once again experience live the topics they can use to positively influence their business.
Experiencing trend worlds live
Trends play a central role at the Ambiente, Christmasworld and Creativeworld consumer goods fairs by presenting the key international style trends and providing an overview of the industry's new products. On behalf of Messe Frankfurt, the style bureau bora.herke.palmisano researches the trending shapes, colours and materials of the consumer goods sector and stages them in various trend worlds with the help of exhibitor products.
The three trend statements for 23+ are unknown beauty_strange + gracious, calming nature_careful + pleasant, lasting ideas_passionate + evocative and will be impressively presented in the trend area in the foyer of Hall 4.1 and individually customized and interpreted for Ambiente and Christmasworld. Here, visitors can gather inspiration for the various product areas and experience both classic designs and unexpected creative innovations in an exciting setting. "Moments of joy are precious. Good design that knows heritage and the future helps us celebrate them even more beautifully. Many things now come across more quietly than before, quite deliberately: valuable impetus instead of a quickly fading show. A new start is evident, triggered by the experience of the past years. More than ever before, the focus is on sustainability: material research and digital innovations hold new aesthetic solutions in store”, summarises Annetta Palmisano from the style bureau bora.herke.palmisano.
The experts from the bora.herke.palmisano style bureau will offer a deeper insight into the various trend worlds with their expert lectures as part of the Conzoom Solutions Academy in Hall 4.0 at Room Europa, on all five days of the fair.
The latest trends in the creative sector will be presented in the Creativeworld trend area in Hall 1.2, B61 under the motto Spot on Handicraft. The three trend themes defined by the bora.herke.palmisano style bureau for Creativeworld are illustrative power, sensitive biology and innocent charm and are based on the idea of recycling and upcycling. This gives rise to new, surprising creative ideas that match the trends in the home and decoration sector. With their colourful range of products, exhibitors will show just how diverse the trends in the hobby and handicrafts sector are. The Creativeworld trends can also be experienced in the Creative Academy programme in Hall 1.1, Stand D81, which includes a colourful mix of product demonstrations, trend workshops and learning new creative techniques.
"In addition to Ambiente, Christmasworld and Creativeworld Trends, visitors can expect many other exciting highlights. In a series of special presentations, which can be found at all three fairs, the formative changes in the sector will be expressively illustrated. The cross-sector meta-topics, in particular sustainability, but also lifestyle and design, new work and digitalisation in the retail sector, play a central role", says Julia Uherek, Director Consumer Goods Fairs.
Spotlight on sustainability
The Frankfurt consumer goods fairs reflect the growing interest in the core topic of sustainability - with the Special Interest Ethical Style. The programme marks exhibitors who are considered particularly sustainable with their environmentally friendly and ethically produced products. For the first time, four Ethical Style Spots offer a particularly exciting focus on the topic of sustainability. Here, trade visitors will find themed islands with exhibitor products. Products from Ambiente exhibitors as well as from Christmasworld and Creativeworld will be presented there. The spots are located in Galleria 0 (centre), in the foyer of Hall 3.1, in Hall 6.1 and in the foyer of Hall 1.1. On the lecture stage of the Conzoom Solutions stage experts from various disciplines will provide answers to current questions.
Here we recommend the lecture by Hon.-Prof. Dr. Sascha Peters "Consumption in the Cycle - Sustainable Materials for Consumer Goods of the Future" on 3 February from 12:30-13:00 (Hall 4, Level 0, Room Europa).
Sustainability is also the focus of the special presentation Circular Materials for Future Dining. On all days of the fairs, visitors will be able to gain an insight into material developments in the dining sector in Hall 11.0 in the North Foyer. The special area will be designed by the future agency Haute Innovation and will present the various materials and technologies in the context of several islands. Particular attention will be paid to materials that promote the recyclability of products and to technologies that can reduce emissions. Whether citrus fruit peels, fish scales or trace elements from algae: The special presentation illustrates the great potential that material innovations at the interfaces between biology and classic recyclable material technologies have for the dining culture.
Future-oriented working concepts visualise the office of tomorrow
The new Ambiente Working area also has some highlights in store for visitors to the fair. The combination of home and office as well as lifestyle and workstyle has comprehensively changed the world of living and working and poses new challenges for employees and employers. Innovative approaches and new working concepts are needed to cope with this change. In the Future of Work area, which is at Ambiente for the first time this year, the focus will be on the modern office and its furnishings. Concept presentations on the themes of office space, collaboration and home office visualize modern workspaces with the help of curated exhibitor products.
In addition, industry experts will give a series of lectures at the Future of Work Academy in Hall 3.1, B90 on the latest developments and changes in the working sector, providing tips and ideas for the modern workspace.
- A special programme highlight of the Future of Work Academy will be the Sustainable Office Day. It will take place on 7 February and is organised by the Bundesdeutscher Arbeitskreis für umweltbewusstes Management e.V. (B.A.U.M.) in cooperation with Messe Frankfurt.
Digital Retail shows best-practices in online retail
Digitalisation presents manufacturers and retailers with the challenge of using new ideas and innovative approaches to appeal to customers and encourage them to buy.
New at the consumer goods fairs this year is the special presentation Digital Retail presented by nmedia: From 3 to 7 February 2023, digital players such as Ebay, EK Service Group, Kaufland Global Marketplace, nmedia and Interxion will present bundled new solutions for digital retail in Galleria 1.0, offering a wide range of ideas on how companies can professionally set up and expand their multi-channel sales. Supported by nmedia, the digital order and content management for brands and retailers in the home & living industry, the area is intended to encourage new business contacts and open up perspectives for sustainable trade.
The lecture programme of the Conzoom Solutions Academy offers trade fair visitors insights into current trends and developments in the consumer goods industry and at the same time provides impulses and tips for practice.
Don't miss the presentation by Claus Tormöhlen from nmedia.hub, the digital order and content management for brands and retailers in the consumer goods industry. On 6 February from 15:30-16:00 (Hall 4, Level 0, Room Europa) with his presentation "Faster, better, more efficient: Data management for more success in your e-commerce", he will give an insight into the use of nmedia for obtaining product data.
- Matthias Kluth, Strategic Sales Manager of the digital and stationary food full-range retailer Kaufland Global Marketplace, will be speaking on the topic of e-commerce. On the Tuesday of the fair from 14:00 to 14:30 (Hall 4, Level 0, Room Europa), in his talk "Marketplace as a revenue driver – Your successful B2C and D2C e-commerce strategy" he will reveal what is important when selling on the marketplace and will provide insights into the categories Home, Living & Dining.
Impressive shop design creates a wow effect and strengthens the point-of-sale
Digitalisation is increasingly changing the shopping experience. At the same time, it is important to strengthen the stationary trade with ideas and tips for shop design. Especially in times of declining consumption, window and shop decoration at the point of sale plays an outstanding role and is decisive for economic success.
In the special presentation Decoration Unlimited under the motto "Down to Earth", Dutch experts Rudi Tuinman and Pascal Koeleman from 2dezign will use products from Christmasworld exhibitors to show how expressive festive and seasonal decoration at the point of sale creates a wow effect and makes shopping a unique experience. With nature in focus, elements such as stones, sand, rocks, plants and flowers are the greatest source of inspiration and allow customers to immerse themselves in a new world that is both relaxing and invigorating. In the foyer of Halls 5.1/6.1, trade fair visitors can be inspired by the impressive special show and gather new creative ideas for a unique customer approach.
Lots of other fair highlights will take place on all five days of the fair. It is worth taking a look at the entire event programme available online at:
- ambiente.messefrankfurt.com/events
- christmasworld.messefrankfurt.com/events
- creativeworld.messefrankfurt.com/events
From February 2023, the leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld will be held simultaneously at the Frankfurt exhibition centre.
- Ambiente/Christmasworld: 3 to 7 February 2023
- Creativeworld: 4 to 7 February 2023