In search of the extraordinary: ByDesign and Ambiente show design innovations from Europe in new TV series

Presenting innovative design, arts and crafts to a worldwide audience – this is made possible by the international TV & streaming programme ByDesign. Since October 2022, Ambiente has been the exclusive partner of the US television series America ByDesign. With the first season of Europe ByDesign, the partnership goes into the next round and brings now design innovations from Europe to US American screens.

What are the recent trends? How are innovative products created? What stories and people are behind them? And how are innovations established on the market? With exclusive content, exciting storytelling and a modern programming approach, the US series ByDesign presents consumers and interested viewers design processes and inspiring product innovations that make everyday life easier. The CBS series airs in prime time on US television and streams worldwide on the Paramount Group – providing a platform with international reach.

In order to develop the consumer goods landscape in a future-oriented and global way, the international TV & streaming programme ByDesign and the world's leading consumer goods trade fair Ambiente already entered into a partnership last year. Thus, in the third season of America ByDesign, the Ambiente subjects sustainability, responsible design and production, craftsmanship, advanced technology and global lifestyles moved into the spotlight of the first episode.¹ As an official partner, Ambiente now takes a key role in the new series Europe ByDesign which showcases innovations and outstanding design from across Europe. The broadcast of the first season of Europe ByDesign is planned for summer 2023. Ambiente exhibitors have the opportunity to actively shape the new series and submit their new products.

The first season of Europe ByDesign: Innovations presents creative design highlights in six half-hour episodes. An expert panel of leading representatives, well-known designers and experienced partners from the design industry moderate through the individual episodes. Taking into account numerous product categories such as production and packaging, digitalisation and design as well as advertising and publication, the jury decides after each episode which innovations make it into the top ten. In the last episode, they announce the winners and also present a Sustainability Award, a Bright Award and a People's Choice Award, for which viewers can vote online.

"We are excited to provide this opportunity for European design innovators to gain significant exposure on American television," says ByDesign Co-Founder and Executive Producer, Mike Chapman. "Conversations with potential featured stories and partnerships for the European series are happening right now, and I’m already liking what I see." Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt, also praises the joint project which decisively drives the development of the industry: "As groundbreaking as European design icons are, as exciting are design innovations from Europe. Making these known and tangible – far beyond European borders – is one of our most important objectives with Ambiente. In partnership with ByDesign and their dynamic and forward-looking programme, we are opening up even more international attention to the latest European design – so that current creative ideas can become future design statements."

European exhibitors at Ambiente can participate in the first season of Europa ByDesign and actively shape the programme as partners. They have the chance to present their companies and products from the Dining, Living, Giving, Working and Contract Business/Hospitality segments to an international audience on screens around the world. Interested exhibitors with exciting new products and creative designs can now submit their innovations to the producers of ByDesign and become part of the new Euope ByDesign television series.¹

Contact ByDesign:

Mike Chapman, Director & Executive Producer
+1 415 936 6463
mike@mwcproductions.com

From February 3^rd, 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Christmasworld and Creativeworld.

• Ambiente/Christmasworld: 3 to 7 February 2023
• Creativeworld: 4 to 7 February 2023