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Industry competition “The Golden Greeting Card” calls trade fair visitors to vote

18 gennaio 2023

Visitors to the leading international trade fair Ambiente will be able to vote for the most beautiful greeting card collection from German greeting card publishers. The "Golden Greeting Card" competition, organised by the AVG Greeting Card Association, calls fair visitors to actively participate in choosing the audience award. Searched for: The best trend/innovation concept.

Ambiente is the worldwide meeting place for the world of giving: In the Giving section, visitors will find a unique variety of gift items, accessories, stationery, and school articles. New trends and creative innovations are presented here to the trade public and offer new inspiration for design-oriented gifts and exciting additional assortments.

For the first time this year, Ambiente Giving offers a special highlight with the competition "The Golden Greeting Card" – “Die Goldene Grußkarte”. Organised by the Association of Manufacturers and Publishers of Greeting Cards - Arbeitsgemeinschaft der Hersteller und Verleger von Glückwunschkarten (AVG), the competition is an opportunity for all publishers of German greeting cards to present their latest ideas to the industry audience. Participants were able to submit their designs until December 2022; a pre-selection was made by an independent jury consisting of specialized retailers and wholesalers, central buyers, press representatives as well as influencers and designers based on the evaluation criteria of design, impression, quality as well as printing and finishing.

From 3 to 7 February 2023, the motives of the five finalists in the ninth category sponsored by Messe Frankfurt, "The best trend/innovation concept", will be exhibited at Ambiente in Hall 4.2, E59. The winner will be chosen by fair visitors and awarded the "Audience Award". “It is very important to us to give the greeting card a special platform at Ambiente. And what fits together better than the leading trade fair for international consumer goods trends and the trend category of the Golden Greeting Card. I am delighted that we will continue to work together seamlessly and, above all, in close coordination with the greeting card sector. In this way, we all contribute to giving more appreciation and the greatest attention to the quality, creativity and feel of original greeting cards,” says Julia Uherek, Director Consumer Goods Fairs and, for the first time, a jury member in the competition.

From February 2023, Ambiente will be held at the Frankfurt Fair and Exhibition Centre at the same time as the leading international consumer-goods fairs Christmasworld and Creativeworld.

  • Ambiente/Christmasworld: 3 to 7 February 2023
  • Creativeworld: 4 to 7 February 2023

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