Tutti i Comunicati stampa

Pre-events with top speakers kick off the "Digital Extension" of the three consumer goods fairs

12 gennaio 2023

The three leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld soon invite visitors to a very special live trade fair experience. The online platform Digital Extension, which is available to all participants for smart and efficient matchmaking even before the events, will provide a complementary virtual exchange: Three pre-events of 45 minutes each offer valuable industry knowledge with top speakers such as Ken Hughes, Theresa Schleicher and Sanjay Sauldie and familiarise participants with the platform.

The Digital Extension pre-events shorten the waiting time, increase the anticipation of what can be experienced live and give a first insight into how easy and intuitive virtual networking works", says Julia Uherek, Vice President Consumer Goods Fairs. As a special highlight, a renowned keynote speaker will give a foretaste of the latest topics in the consumer-goods sector, which will be discussed in greater depth on one of the five Academy stages at Ambiente, Christmasworld and Creativeworld from 3-4 to 7 February 2023. In addition, questions about the fairs will be answered and various functions of the digital platform briefly explained at the pre-events. "The Digital Extension can be used in advance as an ideal matchmaking tool for initiating business, searching for contacts and arranging appointments," adds Uherek.

Interested parties should definitely make a note of these keynote dates:

On 24 January 2023 from 18:00 to 18:45 Ken Hughes will take over the keynote kick-off. As leading consumer & shopper behaviouralist as well as customer experience strategist, he asks the question "Is your business ready for tomorrow's consumer?" and inspires new strategies to achieve emotional brand loyalty that goes beyond simple transactional purchases in consumer goods. In his lecture, participants will learn how they can gain importance in the consumer's everyday life. "This is a generation that no longer values material possessions as much as previous ones did. Today, it's all about the experience. We have moved from a 'you are what you own' world to a 'you are what you experience' world. Building that experiential value has become a key focus for most brands in their bid for relevance," Hughes is convinced.

The hosts are Eva Olbrich, Director Christmasworld and Creativeworld, and Margit Herberth, Director Marketing Communication/Multimedia & Data.

On 26 January 2023, 9:00 to 9:45 a.m., futurologist and retail expert Theresa Schleicher from the Zukunftsinstitut will speak on the topic "New Reality: retail in the resilient future 2030" and show what will emerge in the future from the current crises. "The longing for personal experiences on site, for local services, new cooperations, sustainable business models are triggering so much power that we have not experienced for years and also a fundamental resilience in retail to deal with all the changes and more focus," emphasises Schleicher and gives a view of the retail world of the next few years in her lecture.

The hosts are Thomas Kastl, Director Ambiente Dining, and Dorothe Klein, Director Content.

And on 30 January 2023, 18:00 to 18:45, Sanjay Sauldie will inspire with his expertise on the topic of "Consumption 4.0: Surviving the "Never Normal" and Shaping the "Always Different". Sauldie is Director of the European Internet Marketing Institute EIMIA and one of the most sought-after European experts on the topics of digitalisation in companies and society.

 "We need to recognise that "Never Normal" will now be the new routine for humanity until we break it down and move from being passive victims to active contributors with an "Always Different" mindset," says Sauldie. What the consumer goods industry can do today to develop new opportunities from this routine will be highlighted in this lecture and a master plan presented on how companies need to transform to best adapt to the new changes.

The hosts are Yvonne Engelmann, Director Ambiente Living, Giving and Working, and Erdmann Kilian, Director Marketing Communications/Press.

The lectures will be broadcast on two channels - in German and in English.

Digital Extension already live and open to visitors and media from 13 January 2023

Anyone who wants to use the services of the Digital Extension and receive impulses from the keynote speakers should secure a ticket for Ambiente, Christmasworld or Creativeworld right away. With their ticket, trade visitors (and media representatives via their accreditation) will already have access to the Digital Extension from 13 January 2023. This means they can register in advance and set up their profile with their name, company and interests.

The following applies to exhibitors and visitors alike: The more precisely the profile and interests are described, the more effective the matchmaking is, which automatically brings together supply and demand and supports the initiation of business and the search for suppliers. And the earlier the profile is created, the more contacts can be generated and the better the Digital Extension supports the preparation of the physical trade fair visit.

Visitors and exhibitors can thus be there live as well as network online before, during and after the fair and experience the fair highlights. The Digital Extension makes it possible to discover all the information in one place and to be inspired by videos as well as to have a communicative experience via chats and video calls. In addition, a complete, comprehensive directory of participants facilitates direct contact - it can be filtered according to countries, interests, etc. and, for the first time, includes all ticket buyers.

The online platform will remain accessible after the event until 17 February 2023. This enables optimum post-fair business and offers the opportunity to make new or intensify existing business contacts.

The online exhibitor search, the order and content platform for Home & Living nmedia.hub, the Conzoom Solutions knowledge platform, the Ambiente Blog and the social media channels of Ambiente, Christmasworld and Creativeworld are also available during the year for networking, ordering or acquiring knowledge.

Note for journalists:

Discover inspirations, trends, styles and personalities on the Ambiente Blog and further expert knowledge on Conzoom Solutions.

Scarica il PDF