Decoration Unlimited: Down to Earth, Foyer 5.1/6.1 creates a unique shopping experience with natural elements

27 ottobre 2022

In times of uncertainties and with a consumer mood in distress, shop windows and shop decorations play an outstanding role at the point of sale - they can calm and stimulate sales at the same time and thus open the eyes again to more beautiful product worlds. In their special presentation Decoration Unlimited under the motto "Down to Earth", the Dutch experts for effective presentation Rudi Tuinman and Pascal Koeleman from 2dezign show how this can work with festive and seasonal decoration alike.

"What we need in future for a soothing shopping atmosphere is light as well as warm, earthy colours" - this is the approach of the creative duo, which they will realise at the coming Christmasworld from 3 to 7 February 2023 in Foyer 5.1/6.1 in a highly emotional special show featuring exhibitors' products. "People long to spend time outdoors in nature in the mountains or by a lake to escape the hustle and bustle of everyday life and the tense news situation. With our special presentation "Down to Earth", we take them to the center of the earth and enchant them with the elements and colours of nature," says Rudi Tuinman, designer 2dezign. Stones, sand, rocks, plants or flowers will play a leading role, as will earth tones such as beige, camel, brick, brown or terra. Gold and copper provide the Christmas look. And for decorations, prints or florals, a fresh orange is added. For customers at the POS, this can create a pleasant shopping atmosphere in the window and a shop design that encourages them to discover and buy again.

"The selected, subtle mix of Christmas and seasonal decorations as well as fresh plants and flowers hits the nerve of the time and is intended to bring more optimism and cheerful accents to the POS in an un-agitated and grounded way," adds Pascal Koeleman. For more than 20 years, the Dutch designer duo has combined expertise in floristry, product design and fashion to create striking decoration concepts and extravagant presentations.

Special Interest "Concept Decorations" leads to further strong eye-catchers

In addition, visitors to the fair who are looking for professional suppliers for large-scale and outdoor decorations - for example of shopping centres, city centres or hotels - will quickly find the right business partner with the special interest "Concept Decorations". "Our Concept Decorations exhibitors specialise in developing individual concepts that literally stand out from the crowd - and not just at Christmas, of course", says Eva Olbrich, Director, Christmasworld and Creativeworld.

The special-interest logo appears in the exhibitor and product search at www.christmasworld.messefrankfurt.com, within the "Christmasworld Navigator" smartphone app, in the official fair catalogue, at the "Compass" information stands at the Exhibition Centre and as a signet on the exhibitor’s stand.

Christmasworld presents the entire range of seasonal decorations in Frankfurt's exhibition halls 4.0, 4.1, 5.0, 5.1, 6.0 and 6.1. From hand-blown Christmas tree baubles to large-scale light displays for shopping centres and city centres - everything is within easy reach for visitors. The 'Christmas & Seasonal Decoration' global sourcing offer can be found in Hall 10.0 - bundled there for the first time with the Ambiente global sourcing offers.

From February 2023, Christmasworld will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods fairs Ambiente and Creativeworld.

• Ambiente/Christmasworld: 3 to 7 February 2023
• Creativeworld: 4 to 7 February 2023

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