Refreshingly discreet into the spring season with "hearted + minimal”
02 marzo 2022
Christmasworld Trends 22+ under the motto "Facing forward" provide retailers with orientation for individual assortment compilation and window dressing for the festive season. For Easter, the focus is on the "hearted + minimal" style world. The style agency stilbüro bora.herke.palmisano gives tips for a trend-oriented implementation in the shop.
Those who love minimalism will find this style world particularly appealing. Because the clear lines, restrained colours and natural materials create a calm and pleasant living atmosphere. Cross-seasonal ornaments and motifs, timeless décors and durable materials convey permanence - and are therefore ideal for transferring from Christmas to Easter.
"hearted + minimal goes very well with Easter. The soft colours with gold as an accent, the minimalism with discreet but thoroughly decorative blossoms on porcelain pendants as shown in the trend collage allow the transfer from the Christmas tree to the Easter bouquet. The stylised pendants in the shape of a heart and a blossom are reminiscent of real jewellery and are also conceivable for the breakfast table on Easter Sunday. Combine them with candles in the colours shown. Delicate blossoms from floristry complete the picture," advises trend expert Claudia Herke.
In hearted + minimal, subtle colours determine the palette. The neutral range is dominated by a light grey-white, a medium grey and deep black. In the cool range, a Nordic blue, frosty mint and wintry green. The warm colour row starts with gold, followed by soft maple and mild rosé.
"The desire for more sustainability is omnipresent, is growing day by day and permeates all style worlds. At hearted + minimal, for example, rely on bio-based and biodegradable materials, paper and algae as well as durable natural materials such as wood and stone. Glass adds a filigree touch, as do floral motifs and accents in gold and brass. Shiny decorations and fragrant beeswax give candles a romantic touch," Herke adds.
Christmasworld - Seasonal Decoration at its best
International trade fair for seasonal and festive decoration
From February 2023, Christmasworld will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods fairs Ambiente and Creativeworld. Home of Consumer Goods. One time. One place. The consumer goods market in all its diversity will be visible at just one venue - opening up new perspectives, synergies and opportunities.
- Ambiente: 3 to 7 February 2023
- Christmasworld: 3 to 7 February 2023
- Creativeworld: 4 to 7 February 2023
Information for journalists:
For further information, please visit: christmasworld.messefrankfurt.com and www.consumergoods-frankfurt.com