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With Texworld Evolution Paris - Le Showroom, Messe Frankfurt France confirms the success of its innovative formula for textile and clothing discovery.

11 febbraio 2021

Texworld Evolution Paris - Le Showroom organized at the Atelier Richelieu has kept its promises. From February 1 to 5, more than 500 buyers and professionals from the fashion, textile and clothing industries came to physically discover more than 2,500 samples selected by the Messe Frankfurt team, from 75 international manufacturers from about ten countries, in optimal comfort and safety conditions.

Visitors were able to discover the Spring-Summer 2022 trends, touch the selected samples and establish direct communication with the participating manufacturers. A total of 3,235 queries were sent out during the showroom with requests for information, quotations as well as orders.

This unique business solution devised by Messe Frankfurt France has won over buyers from major ready-to-wear brands, start-ups and many fashion designers to whom it has brought a breath of creative inspiration while offering a real place to talk business: Tiphaine Le Magoariec, founder of The Green Tone, which assists European and Chinese brands and manufacturers in their quest for sustainable fashion, salutes on Linkedin this "high-end off-line experience" which not only allows "to have the fabrics in hand [....] but also to be put in touch with suppliers to keep track of orders".

On Instagram, the Dotchot Kimono brand underlines "the quality of the ecofriendly fabrics presented in the showroom". On the exhibitors' side, the Turkish manufacturer Zeynar Tekstil insists on Twitter on "the important number of direct interactions with visitors throughout the week".

Until then, the selection displayed in the showroom will remain available online on the digital sourcing platform developed by Messe Frankfurt France with its partner Foursource. This digital connecting solution allows textile and clothing manufacturers to present their collections to international buyers. The latter benefit from a specific section to define their queries (matchmaking, definition of needs), submit requests for samples and quotations and finally build their collection based on selective factors designed for the textile world: country, minimum quantities, type of service, certificates... The platform is accessible from the Texworld Evolution Paris website.

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