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Beautyworld Middle East 15-17 April 2019 Dubai International Convention and Exhibition Centre, UAE

02 aprile 2019

Beautyworld Middle East
15-17 April 2019
Dubai International Convention and Exhibition Centre, UAE

Celebrity hairstylist Laura Polko headlines star act of creative talents at Beautyworld Middle East 2019

New Front Row showcase takes centre stage at region’s premier beauty, fragrances, and wellbeing exhibition in Dubai

Live demonstrations in hair and makeup, panel discussions of latest trends and innovations in the spotlight

Dubai, UAE: Celebrity hairstylist Laura Polko will headline a star act of creative talents, entrepreneurs, influencers, and makeup artists at Beautyworld Middle East 2019 this month in Dubai, as the region’s largest beauty and wellbeing exhibition begins its final countdown.

The Los Angeles-based hairstylist will make her first regional appearance in Dubai, and brings with her a client list that includes major celebrities such as Gigi Hadid, Chrissy Teigen, Poppy Delevingne, Hailey Baldwin, Hailee Steinfeld, Olivia Munn and Shay Mitchell.

She’ll be centre stage among an inspirational line-up of more than 35 artists, brand owners and experts at Front Row, a new feature at Beautyworld Middle East 2019, which takes place from 15-17 April at the Dubai International Convention and Exhibition Centre.

Polko is behind some of Hollywood’s best red carpet looks, with her work regularly featured in leading fashion publications such as Vogue Italia, Harper’s Bazaar, Cosmopolitan, ELLE and Galore. She also keyed hairstyle looks for advertising campaigns of household names including Saks, Alloy, Delia’s, Nike and Macy’s.

Thousands of beauty professionals and hair stylists from throughout the Middle East can now learn some of Polko’s signature styles, when she delivers live sessions across three unmissable days at Front Row. Her three sessions will cover the latest fashion runway trends, along with how to create celebrity looks and her signature tousled beach hair.

Front Row is a three-day programme of live makeup and hair demonstrations, where interactive panel discussions on successful business brands will be interspersed with bold shows presenting the biggest and best trends and innovations in global beauty.

The star power and influence at the brand new feature this year is underlined by the participants’ combined online audience of nearly two million Instagram followers.

In addition to Polko, other notables include Rayjai Babauta, the Founder and Designer of genderfluid label JAIBABUTA, who will look at the future of male makeup and daily men’s grooming practices. Celebrity UK Stylist and stage personality Simon Shaw will also lead an exciting demonstration on the ever-popular men’s pompadour cut.

Elaine O’Connell, Show Director of Beautyworld Middle East, said: “Front Row is a visionary new show highlight that captures the spirit of Beautyworld Middle East with style and panache, putting professionals right in the midst of the latest new developments in this vibrant industry.

“The programme is as inspirational as it is educational, covering everything from the latest innovative technology and hair or makeup techniques, to developments in men’s grooming and beauty, or panel discussions on the highs and lows of setting up a business, and even the importance of health and fitness in daily beauty routines.

“Regional influencers and entrepreneurs that live and breathe all things beauty will also share their insights into the big trends for 2019 and beyond, and what role the wider Middle East plays in the global beauty market.”

Other artists at Front Row include Christina Preinstorfer, Method Director at Rossano Ferretti Hairspa Dubai; and Reshu Malhotra, Professional Celebrity Makeup Artist and Beauty Blogger, who will deliver a masterclass on achieving celebrity makeup with a natural look.

Front Row is just one of many spectacular highlights at Beautyworld Middle East 2019 which, in its 24th edition this year, will feature more than 1,750 exhibitors from 66 countries when it opens doors in two weeks’ time.

Other new features this year include Ready to Beauty, a showcase of brands that cater specifically to the wants and needs of a multicultural audience; and the three-day Beauty Business Conference, covering pertinent topics such as women entrepreneurship in the beauty business and sustainable packaging of beauty products.

All the regular popular features will be back in 2019, including the 4th edition of Quintessence, an exclusive showcase of niche perfumes, and Battle of the Barbers, a live three-day competition where the UAE’s finest male grooming technicians will battle it out for two coveted titles: the UAE’s Best Barber and UAE’s Best Shave. The Fragrance Station and Nail It! By OPI and Artistic – a nail art competition – are other returning highlights.

With 25 country pavilions, six product groups, and a packed programme of special features, Beautyworld Middle East 2019 will again present an unrivalled platform of business networking and inspirational ideas for an expected audience of 35,000-plus trade buyers and beauty professionals.

The three-day event, organised by Messe Frankfurt Middle East, covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.

More information is available at:

Beautyworld Worldwide
Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world
- Beautyworld Middle East
15-17April 2019, Dubai, UAE
- Beautyworld Japan
13 - 15 May 2019, Tokyo, Japan
- Beautyworld Japan West
7-9 October 2019, Osaka, Japan
- Beautyworld Saudi Arabia
27-29 October 2019, Jeddah, KSA
- Beautyworld Japan Fukuoka
3 - 4 February 2020, Fukuoka, Japan

Further information and photos in print quality can be found at the below sites:

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
*preliminary figures 2018

About Messe Frankfurt Middle East GmbH
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility. In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries. For more information, please visit our website at

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