Ms. Paper & Friends enriches Ambiente Giving with fresh ideas for attractive assortment design
28 novembre 2022
Ambiente Giving shows the diversity of giving like never before. This area offers an exciting, cross-sector product mix for all occasions and lifestyles. In 2023, stationery and school supplies will be added to gift articles, decorative and personal accessories and bags. A special highlight and ideal complement is the special presentation Ms. Paper & Friends with fresh ideas for the product presentation, which also builds a bridge to Living and Working. A virtual showroom already offers a foretaste of the extraordinary presentation.
Giving 2023 is being reorganised on two hall levels in the East Area. In Hall 4.2, trade visitors will find not only trend-oriented gifts, decorative personal accessories and bags in the new Urban Gifts & Stationery product group, but also an even wider selection of high-quality writing instruments, stationery and greeting cards. Exhibitors include Artebene, AvanCarte, Braun+Company, BSB Obpacher, Caran d'Ache, Diplomat, Goldbuch, Kaweco, Maybach and Perleberg - and modern gift suppliers such as Cedon MuseumsShops, Izipizi, Mark's Europe and Troika.
Directly adjacent is the Gift Ideas & School product area in Hall 6.2, which has also been newly compiled and where decorative and classic gifts, souvenirs, traditional handicrafts and accessories as well as articles relating to school supplies form a valuable synergy. Exhibitors such as Accentra, Cepewa, Enesco, Modern Times, Nostalgic Art, Polyflame, Sheepworld and Zöller & Born show the trends of the season. In the newly added School section, exhibitors such as Erich Krause, Gabol, Patio, Sportandem, Statovac and Zipit will present their highlights. All suppliers can be found in the exhibitor and product search at ambiente.messefrankfurt.com.
The special show Ms. Paper & Friends is perfectly embedded in this environment. It is located in the foyer of Hall 4.2 and thus in the transition area to Hall 6.2. "Ms. Paper & Friends focuses particularly on the stationery sector and at the same time encourages creative expansion and combination of this product range at the POS. This way customers are better met with their needs and all gift occasions and encouraged to discover and buy", emphasises Yvonne Engelmann, Director Living, Giving and Working.
Ms. Paper & Friends: Inspiration for assortment design in concept store look
The area shows a curated assortment from the areas of Urban Gifts & Stationery in an extraordinary staging - as inspiration for the trade. The focus is on paper products such as greeting cards and postcards, notebooks, calendars and wrapping paper. In addition, there are fine writing instruments and office supplies, design-oriented gifts, personal accessories and selected home decoration. Books are also part of the collection - to the extent that a concept store could also offer them. "In 2023, we will present a special kind of pop-up store that reflects the merging lifestyles of consumers. The result is a refreshing mix of stationery, gifts, accessories, literature and vintage," says curator Angelika Niestrath. At Ambiente, the project is aimed at a larger target group of concept stores, design shops, museum shops, bookshops and stationery shops.
Ms. Paper & Friends picks up on the trend towards second-hand and mixes it up skilfully: exclusive second-hand clothing or handmade costume jewellery made from old books and papers give the current range of Ambiente exhibitors that certain something and demonstrate sympathy for sustainability. Sustainability is not an explicit theme of the show, but it runs consistently through the entire concept. For example, the flexible stand furniture can be recycled in many ways or has already had a life. Imaginative DIY decorations invite visitors to get creative themselves and provide concrete ideas for practical implementation at their own POS. All in all, the "Concept Store" by Ms. Paper & Friends radiates a feminine style, contagious creativity and playfulness. Everything is inspiring, light, lively and could surprise you all over again tomorrow. A shop with personality that shows that trend consciousness and individuality don't have to be a contradiction.
Virtual showroom Ms. Paper & Friends already provides a foretaste
A virtual showroom for Ms. Paper & Friends is already online - with selected offers from the product groups Urban Gifts & Stationery, Gift Ideas & School and Interior Design. The virtual insight is a foretaste of the special presentation Ms. Paper & Friends, which impressively presents stories about paper in a haptic way at the fair.
Interested visitors can explore the virtual room intuitively or selectively go to individual highlights. When wandering through the virtual space, visitors will see individual theme tables. The following themes are available: Stylish Giving, Pure Beauty, Luminous Objects, Art Meets Paper, Ingenious Packaging, Express Yourself, Desk Love, Writing Day by Day and Autumnal Highlights.
An info button provides pictures and descriptions of the individual products and exhibitors and automatically takes you to the exhibitor search with contact information for the respective exhibitor. Participating companies include Buntbox, Cedon, Frohstoff, Kaweco (Gutberlet), KlangundKleid.de, KWM 1924 (Keramik Werkstatt Margaretenhöhe), Mark's Europe, Nuuna by Brandbooks, Pink Stories, Remember, Semikolon, Side by Side and The Pepin Press.
There is much more to discover from and about Ms. Paper & Friends live at Ambiente in February. Just this much in advance: there will be a different, broader product selection and the experience and inspiration factor will of course be much more intense.
Further highlights in the direct vicinity
Anyone wanting to find out more about trends will find the Trend Area in the foyer of Hall 4.1, where Ambiente Trends 23+ offer an overview of new products from the entire consumer-goods sector - new in 2023 are the trends for New Work and the modern workplace, which the new Working section presents with classic office supplies, office furnishings and equipment (Office in Hall 4.2) and concepts for modern working environments (Future of Work in Hall 3.1).
At Living, in Halls 3.0 and 3.1, everything revolves around furnishing, decorating and equipping private and commercial spaces. Here you can discover the latest interior concepts, furniture, home design and design objects, decoration trends, home textiles, classic furnishing ideas, lighting and room fragrances.
With the new structure and the proximity of Ambiente Giving, Living and Working, retailers benefit from an incomparable crossover of product groups, themes, segments and synergies. In future, specialist dealers for paper, office supplies and stationery will find all the relevant suppliers for their core and supplementary ranges - whether classic office supplies and equipment or stationery and trend-oriented giftware in Hall 4.2. Likewise, dealers in the giftware segment will benefit from the proximity to the stationery segment and school supplies and will be able to expand their product range and meet new business contacts.
The combination of Ambiente, Christmasworld and Creativeworld also creates exceptional potential for the retail trade, as they can stock up on eye-catchers for the strongest-selling time of the year and pick up the latest DIY trends. At Creativeworld, for example, there are complementary products for the start of the school year, creative writing utensils or handicraft sets for the young target group. And Christmasworld provides matching seasonal decorations, gift wrapping and ribbons - not only for Christmas, but for every festivity and gift-giving occasion in the year.
From February 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Christmasworld and Creativeworld.
- Ambiente/Christmasworld: 3 to 7 February 2023
- Creativeworld: 4 to 7 February 2023